Pop singer Taylor Swift’s recent endorsement of Vice President Kamala Harris had little impact on potential voters, according to a new poll.
Swift told her fan base on Tuesday night that she’d be voting for Harris, the Democratic presidential nominee, in November’s election.
“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” she told her 284 million Instagram followers just after the first presidential debate against Harris and former President Donald Trump, the GOP nominee, wrapped up.
While Swift has been known to have a lot of reach, especially when it comes to getting fans to register to vote, her endorsement didn’t seem to sway the American public in the latest ABC News/Ipsos poll that was published on Sunday.
The survey conducted from September 11-13 found that just 6 percent of U.S. adults said Swift’s endorsement of Harris makes them more likely to vote for her. Meanwhile, 13 percent said it makes them less likely to support Harris, although this group of respondents was overwhelming Trump supporters. In addition, 81 percent said Swift’s endorsement makes no difference to them.
Meanwhile, the Harris campaign wasted no time using Swift songs to put down Trump in a press release on Sunday, calling him “The Smallest Man Who Ever Lived,” referring to a track from Swift’s latest album, The Tortured Poets Department.
“Donald Trump’s week of whining and spouting conspiracy theories has voters on both sides of the aisle ready to Forget That He Existed. The American people want to be Out of the Woods of the chaos and division of the Trump era, leave behind the Blank Space of Trump’s broken promises, and Begin Again by electing Vice President Harris to ensure America’s future of opportunity is Long Lived,” Sarafina Chitika, Harris’ campaign spokesperson, said on Sunday.
The new poll also found that 58 percent of respondents thought Harris won the ABC News debate against Trump in Philadelphia compared to 36 percent who said the former president was the victor.
More Americans had a better view of Harris after the debate as well, with 37 percent saying the debate made them have a more favorable opinion of her and 23 percent saying it made them view her less favorably.
Meanwhile, 30 percent said they had a less favorable view of Trump after the debate compared to 17 percent who said they had a more favorable opinion.
Despite all this positive buzz around Harris, voter preferences haven’t changed meaningfully. It’s still a close race with 51 percent of respondents saying they’d support Harris and 46 percent saying they are for Trump. An ABC News/Ipsos poll taken before the debate had the race at 50 percent Harris to 46 percent Trump.
The poll surveyed 3,276 adults including 29 percent who identified as Democrat, 29 percent who identified as Republican and 30 percent who identified as independent. The margin of error of this sample was 2 percentage points.
